
What Happened to Panasonic? Things started going downhill for the TV division when Plasma TV sales began to plummet alongside improvements in LCD TV technology. Lower power consumption, LED Backlighting, fast screen refresh rates, and motion processing, as well as the introduction of 4K Ultra HD, resulted in a sales explosion for LCD TVs. Since
Panasonic will no longer produce TVs in-house at its factory in the Czech Republic according to a report from FlatpanelsHD. The company will continue to develop and release new TV models under the Panasonic name in 2022, but production will be outsourced to an as yet un-named external partner.
Panasonic''s flagship OLED TV, the 65Z95, is one of the new models coming to the US. The move also suggests real confidence from Panasonic about the ability of its latest TVs to stand out in...
In 2022, Panasonic announced a reorganization plan which split the company into Panasonic Holdings Corporation (the former Panasonic Corporation) and conversion of its divisions into subsidiaries; the Lifestyle Updates Business Division being the division that took the Panasonic Corporation name after the reorganization.
Panasonic will no longer produce TVs in-house at its factory in the Czech Republic according to a report from FlatpanelsHD.
The company will continue to develop and release new TV models under the Panasonic name in 2022, but production will be outsourced to an as yet un-named external partner.
Panasonic already uses outside manufacturers for some of its lower-cost models, having already ended its production in Vietnam and India earlier this year. It was widely reported at the time that the company had struck a deal with Chinese firm TCL Electronics for the production of its small and mid-size TVs by the end of the 2021 financial year.
The brand''s higher-end models, including LCDs and OLEDs, have continued to be made at its Pilsen facility, which was established in 1996 and employs around 1000 people. The site will reportedly be scaled back but continue to produce video products such as Blu-ray players.
In a statement to FlatpanelsHD, Panasonic said, "this week we have received the information internally that we will move the production of our future TV models from the factory in the Czech Republic to an external partner.
“We will continue our investment in TV and offer many new models in 2022, and all product development in both Japan and in Europe (Langen, Germany) will continue. We guarantee that we will continue to have competitive models and the best picture quality. The only difference is that our future TV models are assembled in another factory".
Read our five-star review of the Panasonic DP-UB820EBBlu-ray player
Read our review of the Panasonic TX-55JZ1500B OLED TV
Mary is a staff writer at What Hi-Fi? and has over a decade of experience working as a sound engineer mixing live events, music and theatre. Her mixing credits include productions at The National Theatre and in the West End, as well as original musicals composed by Mark Knopfler, Tori Amos, Guy Chambers, Howard Goodall and Dan Gillespie Sells.
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Renowned Japanese brand Panasonic has announced today that it is returning with immediate effect to the U.S. TV marketplace after a near decade-long absence. The brand has confirmed, too, that its return won''t be some half-hearted toe-dipping exercise; in fact it''s going to be giving U.S. AV fans the opportunity to get their hands on its most premium OLED models—models deemed so good by the home entertainment world that they''re sometimes used as reference monitors in professional mastering suites.
It came as a shock to many, including me, when Panasonic announced in 2016 that it was no longer going to be selling its widely acclaimed TVs in a territory as significant as the U.S. It seems, though, that it''s been able to use the time away to restructure its TV business to a position where it now sees America as viable for trade once more.
The move also suggests real confidence from Panasonic about the ability of its latest TVs to stand out in what''s arguably the world''s most brutally competitive electronics market. And as you can see from the review I''ve just posted of the brand''s new flagship OLED TV, this confidence seems well founded. Panasonic''s Hollywood-tuned picture quality just keeps getting better, while the switch this year from Panasonic''s own My Home Screen smart system to Amazon''s Fire TV engine now definitely looks like part of a deliberate U.S.-targeting strategy.
What''s more, I suspect from the flurry of ''if only they sold these in America'' responses I''ve got to any news story I''ve posted about Panasonic TVs in recent years that there really is some pent up demand for them among U.S. home cinephiles.
So what exactly is Panasonic''s first U.S. TV range in eight years going to look like? For 2024 three TV series will be available: The Z95s (available only in a 65-inch screen size), the Z85s (available in 65 and 55-inch screen sizes) and the W95s (available in 85, 75, 65 and 55-inch screen sizes). The first two are premium OLED models, while the W95s are Panasonic''s flagship LCD TVs for this year.
The Z95s feature Panasonic''s latest Master OLED Ultimate panels, complete with the latest micro lens array technology, Panasonic''s proprietary heat management hardware, a specially designed power supply and a new MK II generation of Panasonic''s ever-excellent HCX Pro AI processing. The Z95s also uniquely carry Panasonic''s 360 Soundscape Pro audio system, where an array of speakers that includes real side and up-firing drivers and 160W of total power seeks to deliver way more value from Dolby Atmos film and TV soundtracks than arguably any other integrated TV audio system.
The Z85s lose the MLA technology and heat sink hardware of the Z95s, and revert to a significantly less powerful audio system. They keep the same new AI processor, though, as well as joining the 65Z95 in carrying the new (for Panasonic) Fire TV operating system and support over two HDMIs for advanced gaming features such as 4K/120Hz graphics playback and VRR—including both the Nvidia G-Sync and AMD FreeSync Premium formats. The only difference with respect to gaming is that the Z85s don''t support 144Hz while the 65Z95 does.
Panasonic has clearly pursued a strategy in recent years of building its TV offering back to strength on the back of OLED technology. Which makes perfect sense given the brand''s long and proud heritage with that other great self-emissive TV technology, plasma. This year''s W95s, though, represent by far Panasonic''s most concerted effort to deliver a really serious LCD TV for years. The W95s will combine Mini LED lighting with local dimming, for starters, and will again retain the new HCX Pro AI MK II processor and Fire TV smarts.
When it comes to regional differences between the U.S. and European models, aside from the obvious changes to the integrated tuner (to ATSC 3.0 in the U.S.) and regional content recommendations, the only thing Panasonic has flagged up is that while the U.K. models will get a large silvery remote control based around traditional premium Panasonic TV handset designs, the U.S. models will be controlled using a remote based on the handsets you get with Amazon Fire TV Sticks.
Panasonic''s new fleet of U.S. TVs should be on sale from today from various launch partners, including Amazon and Costco. Pricing has yet to be confirmed at the time I''m writing this, but I''ll update this article once the models have appeared at retailers. In the mean time, if you''re in the market for a new TV I definitely recommend spending a few minutes checking out my thoughts on the Z95 series.
Panasonic 65Z95 4K OLED TV Review: Fired Up
Panasonic Unveils Full OLED And LCD TV Range For 2024 - Including First TiVo Models
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